گمارش محصول (انگلیسی: Product placement) یا بازاریابی جاسازی شده (انگلیسی: Embedded marketing)[۱][۲][۳][۴] یک روش بازاریابی است که در آن با هدف خاص تبلیغات به یک برند یا یک محصول خاص در یک کلای دیگر، به ویژه در فیلمها یا مجموعههای تلویزیونی اشاره میشود.
↑Gail Schiller (ژوئن 1, 2005). "Win, Draw for Burnett Branding—Split Decision". The Hollywood Reporter. Archived from the original on January 14, 2009. Retrieved August 10, 2020. But marketers warned that Apprentice had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant.
↑Lomax, Alyce (مارس 23, 2006). "Advertising, Disrupted". The Motley Fool. Archived from the original on April 15, 2011. Retrieved September 2, 2010. Product placements and programming with embedded marketing messages are also becoming more prevalent.