گمارش محصول

از ویکی‌پدیا، دانشنامهٔ آزاد

گمارش محصول (انگلیسی: Product placement‎) یا بازاریابی جاسازی شده (انگلیسی: Embedded marketing‎)[۱][۲][۳][۴] یک روش بازاریابی است که در آن با هدف خاص تبلیغات به یک برند یا یک محصول خاص در یک کلای دیگر ، به ویژه در فیلم‌ها یا مجموعه‌های تلویزیونی اشاره می‌شود.

جستارهای وابسته[ویرایش]

منابع[ویرایش]

  1. Gail Schiller (June 1, 2005). "Win, Draw for Burnett Branding—Split Decision". The Hollywood Reporter. Archived from the original on January 14, 2009. Retrieved August 10, 2020. But marketers warned that Apprentice had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant.
  2. Swift, Deanna (July 17, 2001). "Leaked Memo Reveals WTO Plan to 'Sell' Itself to American Youth—Ever Since the Disastrous 'Battle of Seattle' in 1999, the World Trade Organization Has Been Trying To Remake Its Image. 'Positive Anarchy' Might Be Just the Solution". AlterNet. Archived from the original on April 16, 2011. Retrieved September 2, 2010. Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands.
  3. "When Ads Get Personal". CEO. September 1, 2001. Archived from the original on June 26, 2015. Retrieved May 28, 2014. The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands.
  4. Lomax, Alyce (March 23, 2006). "Advertising, Disrupted". The Motley Fool. Archived from the original on April 15, 2011. Retrieved September 2, 2010. Product placements and programming with embedded marketing messages are also becoming more prevalent.

پیوند به بیرون[ویرایش]