Geely (officially Zhejiang Geely Holding Group Co., Ltd) is a Chinese multinational automotive manufacturing company headquartered in Hangzhou, Zhejiang. It sells passenger vehicles under the Geely Auto, Lotus, Lynk & Co, PROTON, and Volvo brands and commercial vehicles under the London EV Company and Yuan Cheng Auto brands.
Geely has owned the Swedish passenger car maker Volvo Cars since 2010, when it acquired the company from Ford. It completed the acquisition of British taxi maker The London Electric Vehicle Company in 2013. In June 2017, Geely also acquired 49.9% equity in Malaysian carmaker PROTON Holdings as well as a 51% majority stake in British sports carmaker Lotus Cars. The deal is seen as an important step for the Chinese carmaker in their quest to make inroads into the lucrative ASEAN region.
Geely Automobile Holdings Ltd (Chinese: 吉利汽车; pinyin: Jílì Qìchē) (SEHK: 175), a subsidiary of Geely, is listed on the Hong Kong Stock Exchange. On 13 February 2017, it became a constituent of the Hang Seng Index.
Geely (Chinese: 吉利; pinyin: Jílì) means "auspicious" or "lucky" in Mandarin Chinese.
Founding Geely in 1986 as a refrigerator maker with money borrowed from family, Li Shufu transformed the company into a success selling inexpensive products to Chinese consumers.
After the purchase of a failing, state-run firm, Geely manufactured motorcycles in the mid-1990s. Small van production began in 1998, and a year later, it received state approval to manufacture automobiles. Car production began in 2002. A subsidiary of the group, Geely Auto, had its IPO on the Stock Exchange of Hong Kong in 2004.
The company had a booth at the 2005 Frankfurt Motor Show, and a 2006 showing at the Detroit auto show.
Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, it was named as the preferred buyer of Volvo by the American automaker. A deal was reached in late March and completed in early August, 2010.
In 2010, total sales of over 415,000 units gave the company a near 2% market share. Sales were lower than a reported 680,000 units per year production capacity.
In December 2011, it was announced that Geely would begin selling Chinese-designed and -manufactured cars in the United Kingdom at the end of 2012, with the first model to go on sale being the Emgrand EC7. The company has also stated its intention to begin sales in Italy.
In May 2017, Geely confirmed plans to purchase a 51% controlling-stake in Lotus Cars from its owner, DRB-HICOM. Additionally, Geely plans to purchase a 49.9% stake in PROTON Holdings, to facilitate future export growth in right-hand drive markets.
In July 2017 the company purchased Terrafugia, an American maker of flying cars. In November 2017, Geely announced completion of the Terrafugia acquisition, including approval from all relevant regulators.
In December 2017, Geely invested € 3.25 billion into Swedish truck and construction company Volvo Group, a former parent company of Volvo Cars.  The deal has made the company the biggest shareholder with 8.2 % of stake and 15.6 % of voting rights.
Furthering its expansion and reach, Geely purchased a 9.7% stake in Daimler-Benz, parent of Mercedes-Benz.
Part of an assembly line at a Geely plant in Ningbo
, China, can be seen here.
Headquartered in Hangzhou, Zhejiang, Geely has production bases in Lanzhou, Gansu (completed in 2006, Geely construction in the region continued as of August 2010 either for expanding the existing facility or for a new semi-complete knock-down factory); Xiangtan, Hunan; an unnamed location 40 minutes south of Shanghai; Jinan, Shandong province; and at Linhai, Luqiao, and Ningbo, in Zhejiang.
As of 2011, two Volvo manufacturing plants were planned in Daqing and Chengdu, and work on a transmissions-making factory in Tongliang, Chongqing had been initiated.
At least four overseas factories assemble Geely models probably from semi-complete or complete knock-down kits. Such facilities are or have been located in Indonesia, (some of its production has been imported back to China), Sri Lanka (in collaboration with Micro Cars), Malaysia, Russia, (assembly is controlled by local firm Derways), and Ukraine. These locations are not necessarily affiliated with or owned by Geely.
Establishing a joint venture with this British maker of London Black Cabs in 2007, Geely purchased in 2013 Manganese Bronze Holdings, initially trading as The London Taxi Company, and subsequently as London EV Company.
The joint venture, Shanghai LTI Automobile Components Co Ltd, made the TX4, a licensed London Black Cab, in Fengjing, Shanghai, and exported semi-complete knock-down kits for assembly in the UK.
Drivetrain Systems International
In 2009, Geely bought Drivetrain Systems International Pty Ltd, a global transmission developer headquartered in Australia.
Geely sells passenger cars under five marques currently: Geely, Lynk & Co, Volvo, through its Swedish subsidiary, Volvo Cars, Lotus and Proton.
Many of Geely's early products were based on the Xiali, a variant of the 1987 Daihatsu Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou (优利欧) (four-door), and Urban Nanny (van and pick-up truck) have Charade bases, but feature a more prominent chromed grille.
A sense of humor imbues the names of some Geely vehicles. One sedan is called the "King Kong", and an early model was named You Li Ou, a play on words that means "better than the Tianjin Xiali or the Buick Sail", two of its competitors.
Geely marque products
Geely is the group's original marque. Geely marque previous products include:
Geely marque currently available products:
- Emgrand series
- Yuanjing (Vision) series
Lotus marque products
Current products sold under the Lotus brand included:
Lynk & Co marque products
Products sold under the Lynk & Co brand included:
Volvo marque products
Current products sold under the Volvo brand included:
Geely has sold cars under at least three separate brands and may have continued to use the brand name of a purchased company for a short time. The Emgrand, Englon, and Gleagle names were phased out in 2014 alongside efforts to reduce sprawl, and the Shanghai Maple brand name was discontinued in 2010.
Emgrand (Chinese: 帝豪; pinyin: Dìháo) was launched in 2009 as a medium to high-end luxury brand.
Products sold under the Emgrand brand included:
Launched in 2010 and replacing the Shanghai Maple brand, the company claimed Englon (Chinese: 英伦; pinyin: yīng lún) emulated classic, British style, and its model line included a TX4 sold on the Chinese market. Some of its cars were built by Geely subsidiary Shanghai LTI. As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company.
Here, the former Gleagle logo can be seen on a Geely LC
, which also sold under that brand name.
Gleagle (Chinese: 全球鹰; pinyin: Quánqiú Yīng) was an entry-level brand.
Some Gleagle cars, such as the Gleagle Panda, were available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site. While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer.
Products sold under the Gleagle brand included: Gleagle products include:
This brand name was affiliated with Shanghai Maple Automobile, a Geely subsidiary established in 1999. It was replaced by the Englon brand in 2010.
Products sold under the Shanghai Maple brand included:
Geely sells commercial vehicles under the marque LETV, through it's British subsidiary London Electric Vehicle Company currently.
LEVC marque products
Current products sold under the LEVC brand included:
Geely manufactures a number of motor scooters and motorcycles from 50 to 250 cc displacement.
London Taxi Co.
Volvo S60 Polestar TC1 (Cyan Racing)
Geely refers to its dealer network as 4S stores and also sells some models online. In 2014, it had a reported 900 retail outlets.
A Geely MK in Singapore
. 770 Geely cars were on Singaporean roads in 2010.
In addition to China, Geely vehicles are sold in Argentina, Australia, Bahrain, Brazil, Chile, Colombia, Costa Rica, Egypt, Indonesia, India, Iran, Kuwait, Nepal, New Zealand, Nigeria, Oman, Pakistan, Romania, Russia, Saudi Arabia, South Africa, Syria, Taiwan, Turkey, Ukraine, Uruguay, and Venezuela. In a number of markets, Geely vehicles are assembled in local factories from complete knock-down kits. Geely is also marketed in Lebanon, through the Rasamny Younes dealership network.
Cuba's government has purchased a considerable number of Geely vehicles, and they are pressed into service as police patrol cars or tourist taxis throughout Havana.
In 2010, Geely surpassed its projected 400,000-vehicle sales target for the year selling 415,286 units of its 680,000 units/year production capacity prompting the company to set its 2011 sales target at 480,000, a 16% increase. That year, 15,596,100 units (7,793,600 passenger vehicles) were sold in China, giving Geely a 2.66% market share. As more companies entered the Chinese market, their market share has fallen despite increasing sales.
A small Geely sedan, the CK, performed badly in an informal crash test conducted by a Russian magazine in 2007. As a result, Geely reviewed its global export plans. A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a Latin NCAP crash test on protecting adult occupants in front seats.
In 2010, the Geely LC scored 45.3 points of a possible 51 in the China-NCAP crash tests, making it China's first locally researched and developed mini car to be awarded a 5-star rating, and the safest Chinese hatchback as of 2011.
In 2011, the Geely Emgrand EC7 earned a 4-star rating in a Euro NCAP crash test. In 2015 the Geely Borui received 5 stars in C-NCAP crash testing.
The Geely GE has received criticism for looking like a Rolls-Royce and the LC, a Citroën C1 or a Toyota Aygo.
An unsuccessful lawsuit was brought against the company in the early 2000s by Toyota, which claimed Geely had "implied in ads that some of the parts [used in Geely vehicles] were made by Toyota". Geely may also have previously used a logo that resembled that of Toyota.
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